SEO report of shoppermetrics.ch

Shoppermetrics – Willkommen bei Shoppermetrics

shoppermetrics.ch/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : shoppermetrics.ch/

Character length : 18

Title
Shoppermetrics – Willkommen bei Shoppermetrics
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shoppermetrics.ch/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”de”.
Title
Shoppermetrics – Willkommen bei Shoppermetrics

Character length : 52

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
09112000
Heading structure in the source code
  • <H2> SHOPPER RESEARCH
  • <H2> SHOPPER INSIGHTS
  • <H2> SHOPPER ACTIVATION
  • <H2> Für wen wir forschen?
  • <H2> Holistischer Ansatz
  • <H2> Shopper Insights auf allen Ebenen generieren: unser Methoden-Mix
  • <H3> Explizit
  • <H4> Die Methode liefert wertvolle Daten über explizite Bewertungen und Meinungen
  • <H4> Die Weisheit der Vielen
  • <H4> Ich sehe was, was du nicht siehst
  • <H4> Gute Kontakte sollte man pflegen
  • <H4> Scan Dich glücklich & forsch Dich schlau!
  • <H4> Sehen geht vor Hörensagen
  • <H4> Trends erkennen – Shopper fragen – Ergebnisse umsetzen
  • <H4> Nicht glauben, sondern testen!
  • <H3> Implizit
  • <H4> Wie stark ist Ihre Marke?
  • <H4> Der Weg ist das Ziel
  • <H4> Vom Feeling her ein gutes Gefühl
  • <H4> Cognitive Maps in den Köpfen der Shopper
  • <H4> Ordnung ist das halbe Leben
  • <H4> Verhalten = Persönlichkeit x Umwelt
  • <H4> Die Verpackung ist die Kommunikationsbrücke
  • <H3> Verhalten
  • <H4> Wo laufen Sie denn?
  • <H4> Zahlen lügen nicht
  • <H4> Nicht glauben, sondern testen!
  • <H4> 100% aller Käufe finden am Regal statt
  • <H4> Nach der Analyse folgt der Test
  • <H2> Unsere Kunden
  • <H2> Ausgewählte Projekte
  • <H3> Wirkungen der PoS-Promotions
  • <H3> Neues Konzept für Getränkefachmarkt
  • <H3> Besucherverhalten im Service Center
  • <H3> Optimierung der Flächenrentabilität
  • <H2> Kontakt
  • <H3> Methoden
  • <H3> Fallstudien
  • <H3> Aktuelle News
  • <H3> Kontakt
Word cloud
  • shopper95
  • erfahren30
  • shoppermetrics19
  • januar12
  • pos11
  • verhalten10
  • kunden8
  • emotionen8
  • marken7
  • tests7
  • daten7
  • produkte7
  • instore7
  • direkt6
  • fragestellungen6
  • partner6
  • bieten6
  • research6
  • https6
  • kauf5
  • managing5
  • regal5
  • observer5
  • schweiz5
  • möglichkeit5
  • informationen5
  • methode5
  • marke5
  • erfasst5
  • shoppern5
  • liefern5
  • impliziten4
  • kategorie4
  • wertvolle4
  • einkauf4
  • entscheidungen4
  • service4
  • unseren4
  • handel4
  • insights4
  • data4
  • motive4
  • shelf4
  • umso3
  • methoden3
  • brand3
  • group3
  • impact3
  • activation3
  • mail3
  • test3
  • sim3
  • produktkontakt3
  • e-commerce3
  • analyse3
  • focus3
  • linkedin3
  • decision3
  • view3
  • einzelnen3
Keyword matrix
wordtitledescriptionsheading
shopper
erfahren
shoppermetrics
januar
pos
verhalten
Two Word cloud
  • mehr erfahren16
  • der shopper10
  • erfahren shopper8
  • instore tests4
  • shopper observer3
  • shopper sal-t3
Three Word cloud
  • mehr erfahren shopper12
  • mehr erfahren instore2
  • die umsetzung von2
  • verhalten der shopper2
  • shopper brand impact2
  • die verpackung ist2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 114 images on this web page.

Alternate attributes for the following 113 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>5
<font>8
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<center>5
<font>8
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.70 seconds have passed until the page started to load.
Loading time
2,046 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
98
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://ajax.googleapis.com/.. /jquery.min.js?ver=1.8.3
List of render blocking css files
  • http://shoppermetrics.ch/.. /autoptimize_7faa367ba5eef5f63fed00c1a9d9...
  • http://shoppermetrics.ch/.. /autoptimize_8c9a353cd4868ef31eb40d0c316a...
  • http://shoppermetrics.ch/.. /skin.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://shoppermetrics.ch/wp-content/cache/autoptimize/js/autoptimize_6b67173147c658aa34b66f3a3c73cb5e.js
File size of all javascript files combined
933.05KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://shoppermetrics.ch/wp-content/cache/autoptimize/css/autoptimize_7faa367ba5eef5f63fed00c1a9d921b6.css
  • http://shoppermetrics.ch/wp-content/cache/autoptimize/css/autoptimize_8c9a353cd4868ef31eb40d0c316a4252.css
  • http://shoppermetrics.ch/wp-content/cache/autoptimize/css/autoptimize_c9dbaa35ff8f3c0a134e939385120cc3.css
File size of all css files combined
438.68KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
135.77KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
96
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.google-analytics.com/analytics.js2 hours
http://shoppermetrics.ch/.. /entypo-fontello.woff?v=32 days

 Speed test – Images

File size of all images combined
2.55MB
Image optimisation
You can save 68.3KB (35% compression) by optimising the images below:

 Links

We found a total of 115 different links.
Internal links: 108
External links: 7

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
83.169.28.8
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

salesupnow.de

salesupnow.de

shoppermetrics.ch

shoppermetrics.ch

shopper-group.com

shopper-group.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : SHOPPER RESEARCH, ( 0px from top )
  • H2 : SHOPPER INSIGHTS, ( 0px from top )
  • H2 : SHOPPER ACTIVATION, ( 0px from top )
  • H2 : Für wen wir forschen?, ( 0px from top )
  • H2 : Holistischer Ansatz, ( 612px from top )

 Typos

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